You've got a new website, new logo, your products,
and mastered your shopping cart,
you're all set, right?
Almost . Your site is out
there but without proper search engine optimization,
it's highly unlikely anyone is
going to find you in the crowd with all of your competitors.
Here's the definition of Search
Engine Optimization from Wikipedia, the free encyclopedia - the
definition of SEO
SEO -
Search engine optimization
(SEO) is the process of improving the volume or quality of traffic to a
web site
or a
web
page (such as a
blog) from
search
engines via "natural" or un-paid ("organic" or "algorithmic")
search
results as opposed to
search engine
marketing (SEM) which deals with paid inclusion.
The theory is that the earlier (or higher) a site appears in the
search results list, the more visitors it will receive from the search
engine. This gives a web site
web presence.
I put the definition of SEO in here so you can see that SEO has to do with
editing/adding content and code to increase your sites relevance to
certain key words or search terms. Other elements within your website
can be optimized as well such as, menus, images, shopping carts - all
optimized for search engine exposure. These are
built into your website design
and development to make your site 'search engine friendly'.
If you are interested in SEO for your website,
email me for more information.
